ELVION — Iryna Blazhko

Websites that do more than look polished — they make your business clear, credible and easier to choose

I bring market analysis, structure, copywriting, UX/UI design and development into one coordinated process. You do not have to manage several disconnected contractors or piece the final website together yourself.

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01 Landing pages02 Corporate websites03 E-commerce04 Audit & redesign05 Website copy

The core problem

The problem is not always that a business has no website. More often, the website does not help people make a decision

Potential clients may arrive through advertising, referrals, search or social media. But when they cannot quickly understand what you offer, why it is different and why they should trust you, they leave or postpone the decision.

That is why I do not start with colours and buttons. I begin by understanding the product, the audience and the sales process. Structure, copy and design come next — built as one system.

Services

What does your business need right now?

All services
01

You have a website, but the results are unclear

I review the structure, messaging, usability, mobile experience and user journey. You receive a clear action plan rather than a list of vague observations.

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02

One offer. One page. One clear path to enquiry

For a service, product, advertising campaign, course, event or a separate business direction.

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03

A website that reflects the real level of your company

A clear, structured presentation of your services, expertise, team and business strengths.

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04

A store where products are easy to find, compare and buy

I design the catalogue, filters, product pages, basket and the complete path from browsing to checkout.

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05

Your business has grown. Your website needs to catch up

I update more than the visual style: structure, messaging, mobile experience and the path to enquiry are reconsidered as one system.

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06

Copy that makes your value clear without forcing people to work for it

I write website copy from scratch or rewrite existing content, removing clichés, confusing explanations and empty claims.

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Why an integrated approach

A website is not a collection of attractive parts. It works when every part supports the same goal

Strong copy cannot rescue a confusing structure. Good design cannot compensate for an unclear offer. That is why I bring every stage into one connected process — from analysis to launch.

  • 01 Business, product and competitor analysis
  • 02 Positioning and core messaging
  • 03 Conversion-focused page structure
  • 04 Clear, natural copy without marketing clichés
  • 05 Responsive UX/UI design
  • 06 Development, integrations and launch
  • 07 Essential SEO setup
  • 08 Post-launch support

Who this is for

Clients usually come to me when…

How I work

You always know what is happening and what comes next

01 / Kickoff

Introduction and the brief

We discuss the business, product, audience, website goals, timeline and constraints.

02 / Analysis

Analysis

I review competitors, existing materials, customer touchpoints and the sales process.

03 / Structure

Structure and messaging

I develop the positioning, page flow, core messaging and conversion path.

04 / Copy

Copy

I write clear, natural copy that explains the offer and supports the decision-making process.

05 / Design

Design

I turn the structure into a clear, modern and responsive interface.

06 / Launch

Development and launch

I build the pages, connect forms and analytics, complete essential SEO, test and launch the site.

Completed projects — on Behance

Case studies with a full breakdown of the task, structure and design are collected in the Behance portfolio.

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Iryna Blazhko

About me

I look at a website from both sides: the business and the customer

My background combines copywriting, market analysis, UX/UI design and website development. This lets me treat a project as one connected system from the start, rather than a set of separate tasks.

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Reviews

What clients say

All reviews
60+turnkey sites
15+years in copywriting
5.0average rating
100%successful projects
“Highly recommend working with Iryna. Tricky and debatable points get resolved quickly. She also works with AI tools and adapts them well for design. Will definitely come back.”
Course landing page · Weblium
“Did an excellent job. The copy is clear and logical, always in touch, revisions handled fast. Very happy with the work.”
Catalog of 160+ products + SEO
“All great! The site was delivered exactly to spec, fast and professionally.”
Website for an expert · Weblium
“Thank you, done to a high standard. Iryna listened to every edit and delivered a great project.”
Online-marathon landing page
“Excellent freelancer. Punctual, high quality and with great taste.”
Landing page on Weblium
“Work done to a high standard, all comments taken into account, materials on time. Good result.”
Equipment catalog

Next step

You do not need to know exactly what type of website you need before contacting me

Tell me what is happening in your business and what you need to achieve. After an initial discussion, I will recommend a format that fits your goals, timeline and budget.

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